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Salesforce Data Cloud and the rise of the CRM backbone

Salesforce Data Cloud and the rise of the CRM backbone

For decades, CRM platforms were treated as front-office utilities: databases to store contacts, log...

What you need to know to make your Hyperforce migration a success

What you need to know to make your Hyperforce migration a success

For many Salesforce leaders, Hyperforce is no longer optional.

As Salesforce continues its shift to public...

Enterprise Salesforce DevOps: source-driven delivery, testing, and Hyperforce

Enterprise Salesforce DevOps: source-driven delivery, testing, and Hyperforce

The pressure on Salesforce teams has never been higher.

Business leaders want faster release cycles,...

Einstein 1: Copilots and autonomous agents grounded in Data Cloud

Einstein 1: Copilots and autonomous agents grounded in Data Cloud

Enterprise AI has been making headlines for years, but Salesforce has been quietly charting a clear course...

Salesforce Data Cloud: Your system of record for customer 360 and AI

Salesforce Data Cloud: Your system of record for customer 360 and AI

Business leaders everywhere are asking the same question: How do we turn sprawling data investments into...

How to Build Your Customer Data Backbone with Salesforce Data Cloud

How to Build Your Customer Data Backbone with Salesforce Data Cloud

Enterprises are under pressure to unify fragmented data, deliver hyper-personalized customer experiences,...

How Salesforce Einstein Copilot and Gen AI Are Scaling Across the Enterprise

How Salesforce Einstein Copilot and Gen AI Are Scaling Across the Enterprise

For business leaders, the era of testing generative AI in isolated pilots is over.

Salesforce users are...

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